Dirty ice cream? Is it served with something or somewhere making it carrying the dirty name? That’s what sparked in my mind once I heard the name. Apparently, despite not 100% right, that’s pretty close guess as it did have something related to that. Carrying the concept of ‘dirty ice cream’ all the way from Philippines to London, the ice cream parlor offered what the Filipino called as street ice cream, and added more inventive ideas into the concept itself.
To add your excitement, the Filipino’s theme didn’t stop there as majority of what they served did feature Philippines traditional sweets, named it Bilog and Ensaymada. Beyond that, you would have Ube as one of the signature flavor carried out by the house. For you who’re not familiar with Ube, it’s basically the purple yam - yep, some of you for sure have been very familiar with this trending ingredient used for many kinds of desserts.
Actually, I had wanted to visit Mamason’s earlier when I passed by their Chinatown outlet. Sadly they didn’t offer the ensaymada over there while this was my first reason coming to this ice cream parlor as I kinda missed this Filipino’s signature dessert too much. Got the chances to try it in Manila once and brought by a friend once to Jakarta, and even the classic one got me hitched!
Just because I kept thinking over it and really craved for it, that brought me to the Kentish Town branch of Mamason’s, which surprisingly was much quieter than the one in Chinatown which was almost all-time full-house. Prolly the difference was this one was more in residential area, in contrary to the Chinatown one which was at the heart of the shopping and dining complex.
The petite yet homey space came in natural and calming interior. Just like other typical cafe in London, you could see most tables could only occupy not more than 2-3 people. Still a lovely design I would say, which you could enjoy when spending the afternoon dessert time.
Ube Ensaymada (£3.5)
While most guests ordered their Bilog, the toasted milk bun stuffed with ice cream, I was more attracted to their Ensaymada. Yep, as I told you earlier, this traditional Filipino dessert had long got me sold to it. For you who just heard the name for the first time, the classic one was soft and buttery sweet bun topped with grated cheese. As this anti-mainstream one came in Ube flavor, the topping was actually not substituted but added instead. I could hear the ‘YEAAAYYY!’. The warm pillowy dough was further accompanied by chilled ube sauce, so do picture how heavenly it was with the play of hot and cold; like literally melt in the mouth. If I could wish for slightly more cheese, it would be surely be way more awesome!
Ube Coco (£5)
Feeling not fair to the throat if only going with the food? There it came the Ube White Chocolate drink, served hot (or cold if you wished). Some palate might think this was little bit too sweet, yet for mine which had above-average tolerance rate to sweets, this went flawless. Again, another pairing of the opposite temperature as the hot beverage was served with cold ube whipped cream. It was so pleasant for me dipping the whipped into the drink and enjoyed them together, such warming cup that I would surely look forward to having the next one!
My next excitement was definitely their Bilog and Ube doughnut. Emm... prolly I would add one more, the red velvet ensaymada! And oh yeah dearest Mamason’s, pretty please add the ensaymada into your Chinatown branch menu list :)
Taste: 8/10
Place: 7/10
Service: 8/10
Price: 7.5/10
Thanks for reading! :)
MAMASON'S DIRTY ICE CREAM
Address: 91 Kentish Town Road, Camden, London NW1 8NY
Phone: (+44) 20 7267 1871
Operating Hours: Mon - Fri 8am - 10.30pm, Sat - Sun 11am - 10.30pm
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